Is SEO dead?

In a world where we have over 170 million active users every digital marketing professional is expected to be well versed with SEO as the core tenets of Digital Marketing. A few voices from the marketing world’s furthest reaches start to proclaim that SEO is dead, every few years . But is the world of Search Engine Optimisation really a dead space for online marketing? 

Well, with a market capitalization of over $80 billion dollars SEO, however, isn’t going away anytime soon. SEO, or optimising content for search engines, is still very much alive and well. Some old school techniques are no longer in use, while modern ones that focus on how search engines now ‘monitor’ material are very much alive. 

Even though the murmurs are mostly untrue, they do include some level of truth to it. While SEO isn’t dead, some parts of it have perished or tweaked into something entirely new over time. As a result, outdated SEO techniques and practises are now actively harming your search engine results. 

There have been endless amounts of material and information on the web that takes you through the early days of search strategies and technologies. There have been times when marketers were spamming keywords all over their content just to attain a top rank on the search engine results pages (SERPs). Also explaining contemporary “white hat” strategies that are far more successful with their impact.

Briefly, it’s important to remember that no SEO strategy is written in stone. Because many of the traditions we used to know and love have died, it must be re-evaluated on a regular basis. So, Placing a greater emphasis on search engines than on humans was the real deal. 

Optimizing your content and website for search engines used to come second to user experience. However, now that Google has had the time and resources to devote to improving its search algorithm, the search results are increasingly crowded with sites that prioritise user experience.