Google to automate removal of recipe rich results for structured markups

Google’s John Mueller claims to have looked at a variety of recipe-related inquiries and found that many sites were utilising inappropriate rich results markup. According Mueller, this might lead to Google automating the removal of certain sites’ wealthy results.

Structured data for rich results, such as recipe listicles, should not be utilised on list pages, according to him. “It should be simply one thing on the website, not a list of recipes for you to utilise the recipe markup,” he explained.

“In particular for rich result guidelines, Google clearly defines that rich results should just contain one item on the page, it should’nt have a list of recipies for you to use the recipe mark up. They’re basically a lot of websites that are doing this,” John answered, based on the inquiries in the sample query.

He also added that, “The wiser way, in my opinion, would be for us to investigate whether we can algorithmically detect this and just not provide those rich results for those pages. So, rather of chasing everyone down by hand, figure out a more scalable way to accomplish it.”

Google’s Glenn Gabbe also emphasised on Twitter that listicles to appear in the recipe caraousel isn’t something for which we should be displaying a lot of information. It might result in a manual action, but it’s possible that Google would be better off handling with algorithms.

Rich results are Google experiences that go beyond the traditional blue link, such as Search. Carousels, pictures, and other non-textual items can be included in rich results. So, in the not-too-distant future, many of these recipe sites may lose some of their valuable findings.

Here is the glimpse of the Google SEO office-hours hangout from September 3, 2021 (follow from 8.20 min mark)