Google Public Service Announcement: Create separate pages for seasonal sales events

“Having a dedicated page for some seasonal sales events is a good idea for ecommerce sites,” Google’s John Mueller said remarked on Twitter in a reminder or PSA. This is advice John gave in July, just a few months ago, and which he is reiterating now.

Google published SEO recommended practises for deal pages in July, and now, with the holiday season approaching, John is reminding everyone.

Just a reminder that having a dedicated page for some seasonal sales events is a good idea for ecommerce sites. https://t.co/8GcXyXjfGF
— John 🧀 … 🧀 (@JohnMu) September 9, 2021

Here are a few more questions he addressed in relation to this reminder:

Maintain them even after the seasonal sale event has ended:

This is great, thank you! For the part of the year when the sale is not active, what is the best practice for those pages? Would you advise leaving them indexable but orphaned? Or would a 302 or noindex be a better solution?
— Michelle (@Shelliweb) September 9, 2021

We do this for the main events, but is it ok to have them orphaned for most of the year? I just pop them in the nav when the time comes round again.
— JP (@jon_2096) September 9, 2021

What is the scope of this advice? It appears to be rather global: