Evergreen Content Won’t Rank If The Topic Is In News

Lately, Google’s Danny Sullivan replied to a fuss around why a well-researched and thorough piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. 

The answer was that having dates on fresh content is important for Google to comprehend the content is recently updated.

Below is the original complaint on Twitter:

A few days later Danny Sullivan gave quite an elaborate answer in the form of a Twitter thread. 

He said, “So for you (or anyone) publishing content, dates can be helpful. Helps readers know the currency of the information. Helps us understand if the content’s been recently updated, especially perhaps if something is in the news.”

Here is that thread: