Google: Bad links in FAQ Schema will lead to a penalty
Google’s John Mueller confirms that there is a possibilty of facing a penalty if you add an external link from FAQ rich results. An SEO practictioner recently asked John Mueller if “linking to an external site from the FAQ Schema of a discounts/vouchers site?” was possible. John instantly replying to the user said, “Sure,” John said.
FAQ page is a collection of questions and answers on a certain topic. FAQ pages that are properly marked up may be eligible for a rich result on Google Search and a Google Assistant Action, which will help your site reach the correct users. Here’s an example of a result with a lot of FAQs:
The user took to Twitter to inquire about the penalty for bad or external linking in the FAQ schema. Responding to the query John asserted that most certainly there can be a manual action if the link violates Google’s webmaster standards.
Here are the tweets on the discussion:
Make sure all structured data elements are complete to ensure that the page accurately displays and that there is no external linking to the FAQ Schema, in order to avoid penalities by Google. Simply examine the FAQ rich result guidelines thoroughly and then put these practises to use.
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