New February 2023 Product Reviews Update Globally Released in Multiple Languages

Google has launched its product reviews system with a focus on promoting high-quality content that provides insightful analysis and original research. The aim is to ensure that people see product reviews that go beyond simple product summaries.

The product reviews system evaluates product review content on a page-level basis, but sites with a significant amount of product review content could have their entire site evaluated by the update. The update currently applies globally to several languages, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.

While structured data can help to identify product reviews, it is not the only factor used in the evaluation process. Google recommends that sites create high-quality product reviews to improve their chances of success with the product reviews system.

When Google makes significant improvements to the product reviews system, it shares updates on its Google Search ranking updates page. However, changes can happen at any time for various reasons, as automated assessments of product review content are only one of many factors used in ranking content.

The product reviews system is crucial for businesses that rely on Google reviews to attract customers, and staying up-to-date with updates is essential to maintain competitiveness in the marketplace. As Google continues to prioritize providing high-quality and informative content, it’s important for site owners to assess and improve their product review content to ensure that it meets the latest standards.

Here are some quick facts about the Google Product Reviews update:

• The update was released in February 2023.
• It applies globally to several languages, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
• The update focuses on improving the functionality of product reviews on Google, likely including changes to review display, sorting, and more.
• The update is expected to take about two weeks to fully roll out, meaning users may not see the changes immediately.
• This update is a reminder that Google prioritizes providing its users with high-quality and informative content, including reviews.
• The update may impact businesses and websites that rely on Google reviews to attract customers, and it’s essential to stay up-to-date with changes in order to maintain competitiveness in the marketplace.
• Google regularly releases updates to its products and services to improve user experience, so it’s important for users to stay informed about these changes.