Google releases The Privacy Sandbox timeline

Google released a timeline on Friday that depicted the various phases of development for several kinds of Privacy Sandbox activities. The plans for the Privacy Sandbox are at various stages of development. This timetable represents when we anticipate new technologies being available to support important use cases, allowing Chrome to phase away third-party cookies responsibly. Information is subject to change and will be updated on a monthly basis. The most recent update was in July 2021.

The Privacy Sandbox timetable gives search marketers an indication of when different Privacy Sandbox projects will be ready for implementation. This may provide advertisers with some insight into whether the firm will fulfil its new timetable to phase out third-party cookies (late 2023).

Testing — Developers have access to all technologies relevant to the use case, which they may test and improve based on the results.

Ready for adoption – Successful technologies are ready to be employed at scale after the development phase is completed. They’ll be available in Chrome and will be scalable throughout the web.

Stage 1: APIs for each use case are accessible for adoption throughout the transition phase. Before going on to the next level, Chrome will carefully evaluate uptake and comments.

Stage 2: Chrome will gradually down support for third-party cookies over the course of three months, ending in late 2023.

When APIs for all of the use cases are ready for widespread adoption, the transition phase will begin. In the timeline page and on the Keyword blog, Chrome will announce the start of the shift.

How certain are the Tech Giant’s timeline dates is difficult to ascertain or comment on because new APIs may receive a lot of criticism or require several testing cycles, it’s impossible to predict how long the open, public process for establishing a new web technology will take. The timeframe for testing and readiness for adoption of use cases may change as a result of these prolonged talks and testing stages. The chronology will be updated on a regular basis.

Google Chrome is also concentrating its efforts on creating proposals that serve essential use cases. With input and testing from the web community, the collection of ideas for a given use case (for example, presenting relevant information and advertisements) may vary and evolve over time. The APIs displayed on the timeline are based on current assumptions and may change in the future.