Google explains why Organic Traffic Drops
Daniel Waisberg of Google creates an elaborate essay and images, which he refers to as drawings, of how Google might classify the sorts or causes of organic traffic decreases. Technical issues at the site level, technical difficulties at the page level, human actions, algorithmic adjustments, seasonality, and basic reporting errors are among the categories.
The most anticipated reasons for a decline in search traffic may potentially indicate to assist you understand what’s hurting your traffic.
The diagrams below demonstrate how manual actions and site-wide technical difficulties cause huge and quick traffic decreases, but page-level technical issues and algorithmic adjustments cause slower traffic drops.
Daniel Waisberg explains the concept through linear graphical representations and adds, “There are five primary explanations for decreases in Search traffic.” Here is a breakdown:
–Server availability, robots.txt fetching, page not found, and other technical problems might prohibit Google from crawling, indexing, or delivering your content to people. Note that problems might be site-wide (for example, your website is down) or page-wide (for example, a misplaced noindex tag, which relies on Google scanning the page, resulting in a slower drop).
–Security issues: If your site is under attack, Google may notify people with warnings or interstitial pages before they reach your site, thereby reducing search volume.
-Google is always refining how it evaluates content and modifying its algorithm to reflect this; core upgrades and other smaller modifications may affect how some pages perform in Google Search results. Subscribe to our Google Search News YouTube series or follow us on Twitter to stay up to speed on future developments.
-Changes in user behaviour might affect the demand for specific queries, whether as a consequence of a new trend or seasonality throughout the year. This indicates that your traffic may suffer as a result of external factors.
-Manual Actions: If your site violates Google’s standards, some or all of your pages, or your whole site, may be removed from Google Search results.
It is always recommend reading the rest of the text because it explains how to perform this analysis. Google has disclosed the overall appearance of these traffic reductions and their causes making it even more convienient. Because a picture is worth a thousand words, the easiest approach to figure out what happened to your traffic is to look at the primary chart in your Search Console Performance report, which aggregates a lot of data. Analyzing the line’s form will already reveal a lot.
