Google now allows gambling ads from Connecticut-licensed entities

Google announced that Connecticut-licensed companies can now use Google Ads to promote sports betting, online casinos, and daily fantasy sports. This came into effect on October 7, 2021.

Advertisers must apply for certification in order to qualify. On October 7, 2021, marketers that wanted to promote online gambling material in each region will be able to apply for certification.

Google will amend the Indian country details of its Gambling and Games policy on October 11, 2021, to reflect recent changes in local legislation. According to the Connecticut Department of Consumer Protection’s amended timeframes, applications for certification will be accessible to marketers that want to promote online gambling material in this region on October 12, 20.

In addition, India has been granted permission to run gambling advertisements. Google authorises the marketing of Daily Fantasy Sports as long as it does not promote any other type of online gambling. Daily Fantasy Sports advertisements are not permitted to target the states of Andhra Pradesh, Assam, Karnataka, Nagaland, Odisha, Sikkim, or Telangana. With the exception of Rummy, Google does not permit the marketing of any online casino games.

Google Ads permits Rummy advertising to target India as long as they do not promote any other type of online gambling. Rummy advertisements are not permitted to target the following states: Andhra Pradesh, Assam, Karnataka, Nagaland, Odisha, Sikkim, or Telangana.