Google Experience Report is going away: Some of the important points to know
The FAQ covers important questions related to page experience, including whether there is a single “page experience signal” that Google uses for ranking, what aspects of page experience are used in rankings, the importance of Core Web Vitals, whether page experience is evaluated on a site-wide or page-specific basis, and how important page experience is to ranking success.
Q: Is there a single “page experience signal” that Google Search uses for ranking?
A: No, there is no single signal that Google Search uses for ranking. Google’s core ranking systems consider a variety of signals that align with overall page experience.
Q: What aspects of page experience are used in rankings?
A: There are many aspects to page experience that can impact rankings, including:
- Loading speed
- Interactivity
- Visual stability
- Mobile-friendliness
- Safe browsing
- HTTPS usage
- No intrusive interstitials (pop-ups)
While not all aspects may be directly used to inform ranking, they generally align with success in search ranking and are worth attention.
Q: Are Core Web Vitals important?
A: Yes, Core Web Vitals are important for site owners to achieve good search ranking and to ensure a great user experience generally. However, good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don’t guarantee good rankings.
Q: Is page experience evaluated on a site-wide or page-specific basis?
A: Google’s core ranking systems generally evaluate content on a page-specific basis, including when understanding aspects related to page experience. However, there are some site-wide assessments as well.
Q: How important is page experience to ranking success?
A: While Google Search always seeks to show the most relevant content, even if the page experience is sub-par, having a great page experience can contribute to success in Search for many queries. With lots of helpful content available, having a good page experience can set your content apart from others and improve its chances of ranking higher.
Find more resources about Page Experience:
Tips for Providing a Good Page Experience on Your Website According to Google
Google: “Ask ‘Who, How, and Why’ About Your Content”
Explained: Creating People-First Content for Google Search Success
Google Emphasizes Importance of Page Experience for Creating Helpful Content
