Google Emphasizes Importance of Page Experience for Creating Helpful Content

RK Desk
Content, Google Updates, SEO

Google has updated its guidance on creating helpful content to emphasize the importance of page experience. In their efforts to reward content that provides a good user experience, Google has added a new section on page experience to their guidelines and updated their help page on the topic. These changes are designed to help site owners consider page experience more holistically when creating content.

Streamlining Page experience guidance

To streamline their page experience guidance, Google has improved their self-assessment questions and other guidance on their help page. They have also added a section on providing a great page experience, which explains how creators and site owners should be considering this aspect of content creation. In addition, Google has updated their Understanding page experience in Google Search results help page, which explains the role of page experience in more detail.

Search Console reports: Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests

Google will also be retiring the “Mobile Usability” report, the Mobile-Friendly Test tool, and Mobile-Friendly Test API starting December 1, 2023. However, this does not mean that mobile usability is no longer important for success with Google Search. It remains critical for users, who are using mobile devices more than ever, and as such, it remains a part of their page experience guidance.

While the Page Experience report within Search Console will transform into a new page that links to their general guidance about page experience, site owners should take a holistic approach to ensure a great page experience. Following Google’s self-assessment questions and considering various aspects of page experience, including Core Web Vitals, mobile-friendliness, HTTPS, and no intrusive interstitials, can help creators and site owners continue to succeed with their visitors and in Google Search.

Having a great page experience can contribute to success in Google Search for many queries with lots of helpful content available. While page experience is not the only factor considered in rankings, it is an important one that site owners should consider as part of their content creation process.