Why SEO is Important for you?

Are you an owner of an online business? Or just working for one? Do you ever wonder how to improve your ranking on Google without paying for it? Well, you might already be familiar with some of the key ingredients of SEO or Search Engine Optimisation.  is the answer to most of your digital solutions.

What is this SEO? SEO stands for search engine optimization and is simply the process of improving your site’s visibility on various search engines like Google. Search Engine Optimization is the practise of directing targeted traffic based on a search engine’s ranking. SEO is all about improving a website’s ranking by making modifications in the website.

The process of improving the websites ranking in a natural, unpaid way from different types of searches is search engine optimisation. The higher the ranking of your site, the more your brand’s visibility leading to more traffic and sales. But how does this really happen?

How does search engine optimization work?

The art and science of Search Engine Optimisation can be better understood by learning how search engines actually work. How do search engines like Google determine the ‘best results’. When you search for something on search engines, a set of rules and calculations are put to action in real-time to bring the ‘best results’.

Search Engines like Google, Yahoo, Bing, Safari etc… have different algorithms and file patents for their search results. Google, specifically, scans thousands and billions of pages in order to find the best answer to a search. Majorly, websites and web pages are ranked on the basis of relevancy, credibility and usefulness of the content.

However, it is not that simple. Any search engine cannot just simply rank the most relevant page at the top, because there are millions of pages that are relevant for a single search term. Here is where the role of Search Engine Optimisation is put to play, where it enables the search engine to see your site as the overall best result for a user’s search.

Who needs SEO?

YOU need SEO!! Since search is one of the primary ways in which people can discover you and your online content, SEO has now become an essential part of online marketing as a big source of traffic.

If you run, manage and monetise for your online business and brand, then you need to understand the mechanics of SEO to thrive your firm. All the optimisations on your website are to benefit your users making the entire user experience simple and discoverable.

Over 60% of the web traffic on your website or online portal is through Google search or originating from other search engines. This web traffic is driven by search engines and is purely ‘organic’ search. While you can easily generate traffic through social media marketing, paid advertising and organic search results sound more credible to the users and are likely to receive way more clicks than paid marketing channels.

SEO doesn’t provide large incremental improvements but when implemented with some other optimisations can lead to considerable impact to the website. Search Engine Optimisation will not provide any secrets that might automatically rank your site as number 1 on Google. Nevertheless, this process of optimisation is a never ending battle and it takes as long as it takes for better ranking and results.