Google Ads launches new budget reports; makes it easier to visualize campaign spends
Google introduces a new budget report in Google Ads to help users view and forecast their monthly campaign expenditure. The new reports will allow you to examine how adjustments to the daily budget influences performance and notifies about your monthly spending restrictions.
Google Ads budget reports have been updated. According to Google, the new budget reports would “assist you in visualising monthly campaign expenditure trends.” You can observe how daily budget adjustments influenced performance and monthly expenditure limitations on a visual basis.
Let us help you understand what the budget report is all about? Your budget report may help you understand how much money you’re expected to pay at the end of the month, as well as how previous adjustments to your average daily budget affected your performance and spending limitations. For campaigns with average daily budgets, your budget report is now available.
You can see your budget report in Google Ads from a variety of locations. This section contains instructions for accessing your budget report via the Campaigns page, the shared library, and the Ad groups page.
Google’s ads product GinnyMarvin also took to Twitter to alert about the new budget report:
The report tells you how much you are expected to pay at the end of the month, how previous adjustments to your average daily budget affected your performance and spend restrictions, and other information.
The following are some of the highlights of the latest budget reports:
Your daily cost, which may be up to double your usual daily budget on days when your ad is more likely to receive clicks and conversions. Also, the monthly spending limit of your campaign; you will not be charged more than your average daily budget multiplied by the average number of days in a month.
Take a look at the latest reports – click to enlarge:
The new budget reports provide a better insight into the monthly spending graph. This shall assist you more with the monthly spending projection, the total cost to date, and any budget modifications you’ve made in the meantime.
