Time Spent On Page Is Not A Ranking Factor – Google  

Again, Google’s John Mueller mentioned that the time spent on a page by users is not a factor Google considers for ranking. As per John, “It doesn’t,” suggesting Google doesn’t care about time spent on the page for ranking objectives.

This came after an SEO questioned why Google Search Console Insights not exhibit the time users spend on your pages. The SEO said, “How can Google know how much time users spend on my website? Via Chrome? Clearly, Google cares about it.”

John responded, “It doesn’t — that’s why there’s no number.”

Here are those tweets:

Key Takeaway:

For years, Google has clearly stated that users’ time spent is not a ranking factor, and again this was clarified by John.