From MUM to SERP Re-design: Key takeaways from Google Search On 2021

Google Search On 2021 event has begun. The Tech Giant is showcasing how it is evolving the Google Search to be more useful for the billions of queries it receives every year. Whether you’re searching for a quick response, want to learn more about a new topic, or want to find the best product for you, Google has constantly been fine-tuning its features to present the best results.

Search On 2021 event will focus on how Google Search is developing to keep up with the world’s changing queries. The speakers for this year’s Search On event are Google’s SVP Prabhakar Raghavan, VP of Search Pandu Nayak and Elizabeth Reid.

Here are the key takeaways

• Significant advances in AI are transforming how people connect and how Google perceives and presents information. Anyone can start a business just sitting at home and instantly connect to billions of potential users with the constant fine tuning of the Search AI’s.

• Google announces find a wildfire feature that aims to provide critical information at times of crisis. The Google Maps’ new wildfire layer will allow you to make rapid, educated decisions in critical situations. Just with a single tap, you can learn about a fire’s location, size, containment, and more. This week, Android users will be able to get it; iOS and PC users will be able to download it soon.

• In early 2022, Google is introducing its sophisticated AI model, MUM (Multitask Unified Model) will be available on #GoogleLens. This model of redesigning the google search page shall provide a greater opportunity for the user to shop with more shopping choices and for the business owners with tool to evaluate the information. You’ll also be able to take a snapshot while asking a question. This feature will come in handy if anyone needs to fix a damaged part but do not know what it is the part is.

• Google aims to make it simpler to refine or broaden your search with these new features: “Narrow this search” and “Expand this search” with recommended ideas linked to your search.

• Now, if you search for any bird, MUM will show you all of the associated facts as well as a YouTube video, as well as more information about it ( rolling out for YouTube in coming weeks).

• MUM’s advanced subject knowledge is simply one aspect of changing the user search experience. Google is looking forward to work with content producers and publishers in the near future.

• The re-designed Google Search page will also make it simpler than ever to learn about new topics, whether you’re interested in macaroni penguins or Penguin or even the art of acrylic painting.

• Introducing the updgrades to Google Search will allow all its users to enjoy learning new stuff on the internet. You can now quickly dive deeper and double-check your sources by tapping the three dots next to any Google Search result to and learn more about where that information came from.
  
• Google is utilising aerial images to map tree canopy coverage in cities From city scale to street level, investigate the tree canopy. Tree coverage varies by community, and knowing where trees are located may both educate and motivate action.

• Google Shopping Graph has been created to provide consumers with access to over a million items from both large and small companies, enhancing the user shopping experience.