Google Tests New Card Design for Reviews, Menu, and More in Local Pack

Google is constantly evolving its search engine to provide users with the most relevant and useful information. In its latest update, the search giant is experimenting with a new card design for local search results. This update aims to enhance the user experience by making it easier to find and interact with information about businesses, including reviews, menus, and more. In this article, we’ll explore the details of this new card design and how it may impact both users and businesses.

What is the Local Pack?

Before we dive into the new card design, let’s clarify what the Local Pack is. The Local Pack is a prominent feature in Google search results when users are looking for businesses, services, or products in a specific location. It typically appears as a set of three businesses at the top of the search results, accompanied by their business name, ratings, and a link to their Google Maps location. For many users, the Local Pack is a quick and convenient way to find relevant information about local businesses.

The New Card Design

Google’s new card design for the Local Pack introduces a more visually appealing and informative format. Instead of just displaying a list of businesses with minimal details, each business now gets its own individual card. These cards contain a variety of information, making it easier for users to evaluate their options. Some of the key features of this new card design include:

1. Business Name and Photo

At the top of each card, users will find the business name, along with a thumbnail photo of the business, which can help them recognize the establishment more easily. This photo can be particularly useful for businesses that rely on visual branding.

2. Star Ratings and Review Count

Directly below the business name and photo, users will see the star rating, which provides a quick overview of the business’s overall reputation. The number of reviews is also displayed prominently, giving users an idea of how well-established and popular the business is.

3. Pricing Information

One of the significant additions to the new card design is pricing information. Users can now see a pricing category, such as “Inexpensive,” “Moderate,” or “Expensive.” This helps users quickly gauge whether a business fits their budget.

4. Business Type and Location

Each card displays the type of business (e.g., restaurant, hotel, or gym) and the location, helping users immediately understand what the business offers and where it’s situated.

5. Menu Preview

For restaurants and eateries, Google’s new card design includes a menu preview, which showcases some of the items available at the establishment. This can be incredibly useful for users who want to get a sense of the food offerings before visiting.

6. Popular Times

The new cards also include a section that highlights the popular times for visiting the business. This information can help users plan their visit to avoid crowds or long wait times.

7. Website and Phone Number

Users can find the business’s website and contact information in the card, making it easy to book a reservation, place an order, or get more information.

Benefits of New Card Design

The new card design in the Local Pack offers several benefits to users:

1. More Information at a Glance: With individual cards for each business, users can quickly assess and compare different options without having to click on multiple links.
2. Visual Appeal: The inclusion of business photos and menu previews adds a visual element to the search results, making it easier for users to make informed decisions.
3. Pricing Insights: Users can now gauge the affordability of businesses at a glance, which is particularly useful for budget-conscious consumers.
4. Convenience: All the essential information, from star ratings to contact details, is available in one place, streamlining the decision-making process.
5. Efficient Planning: The “Popular Times” feature helps users plan their visit, reducing wait times and ensuring a smoother experience.

Business Implications

While the new card design may enhance the user experience, it also has implications for businesses. Here’s what business owners should consider:

1. Optimize Business Photos: High-quality, eye-catching photos can help your business stand out in the new card format. Ensure your Google My Business profile has appealing images.
2. Encourage Reviews: Positive reviews and ratings will be prominently displayed, so encouraging customers to leave reviews can boost your business’s reputation.
3. Maintain Accurate Information: Ensure that your business details, such as pricing, menu, and contact information, are accurate and up to date on your Google My Business page.
4. Responsive Website: If your website is user-friendly and mobile-responsive, users are more likely to visit and engage with your business.
5. Consider Popular Times: Understanding when your business is busiest can help you prepare for peak hours and improve customer satisfaction.

Key Takeaways

Google’s new card design for the Local Pack is a significant step toward enhancing the user experience when searching for local businesses. Users can now access more information, make better-informed decisions, and plan their visits more efficiently. Businesses should adapt to this new format to make the most of these changes and ensure that their profiles are appealing and up-to-date. As Google continues to refine its search results, both users and businesses stand to benefit from these improvements.