Google Ads’ test Keyword Planner Tool; displays trending data for keywords

Google now seems to be experimenting with Google Ads’ keyword planner tool. The Tech Giant now seems to be displaying insights into trending keywords. According to reports, Google added two columns to the chart. The search engine seems to have added a three-month per cent change and a three-month trend type column.

The information reveals if the keyword is constant, dropping, or rising, as well as by what percentage in the last three months. A user took to Twitter to share a screenshot of the observation:

According to sources, Google suggested this to be a small test. “We’re continuously experimenting with new methods to improve our experience for both advertisers and consumers,” a spokesman said.

“This is a small experiment. We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now," a spokesperson told @sengineland. #PPCChat https://t.co/FEY50fbw37
— Carolyn Lyden (she/her) (@CarolynLyden) October 4, 2021

I’ve never seen this from Google Keyword Planner. pic.twitter.com/ewe5NhxmUD
— Shalom Goodman (@ShalomGood) October 1, 2021

Showcasing the trending keywords in the Google Ads Keyword Planner Tool can help users and advertisers pick better and trending keywords according to the insights presented. Having said that, there is no official confirmation from Google over the changes and experiments in the Keyword Planner Tool.