All you need to know about Google’s new robots tag: indexifembedded

In January 2022, Google introduced a new robots tag i.e. indexifembedded. Having this new robot tag, website owners will have better control over when their content is indexed which means they can inform Google that they’d still like content indexed when it’s embedded through iframes or parallel HTML tags on other pages, even while having the noindex tag.

Benefits of indexifembedded tag:

The indexifembedded tag addresses a typical issue that particularly impacts media publishers i.e. publishers may want their content indexed when it’s embedded on third-party pages, and don’t want their media pages to be indexed on their own. That is why noindex tag is used on such pages. Yet, the noindex tag also deters content embedding on other pages during indexing.

indexifembedded tag functions with the noindex tag only when the noindex page is embedded into another page using an iframe or equivalent HTML tag.

How to Use indexifembedded tag?

Below example demonstrates usage of indexifembedded tag-

If yyyyy.host.example/playpage?podcast=7689 has both the noindex and indexifembedded tag, Google can embed the content hosted on that page in formula.site.example/my-formula.html during indexing.

To allow content indexing only when it’s embedded on other pages, add indexifembedded along with the noindex tag, refer below example-

<meta name=”googlebot” content=”noindex” />

<meta name=”googlebot” content=”indexifembedded” />

<!– OR –>

<meta name=”googlebot” content=”noindex,indexifembedded” />

Alternatively, you can specify the tag in the HTTP header:

X-Robots-Tag: googlebot:noindex

X-Robots-Tag: googlebot:indexifembedded

…

OR

…

X-Robots-Tag: googlebot:noindex,indexifembedded

so, try embedding the new tag and share your feedback/experience with us.