What Are The Different Types of UTM Parameters?

UTM Source

The UTM source is used to identify the specific site or platform that sent the traffic. For example, Google, Facebook, or your newsletter. Image Source: Freepik

UTM Medium

The UTM medium parameter is used to identify the type of link that was used, such as email, social media, or cost-per-click. Image Source: Freepik

UTM Campaign

The UTM campaign parameter is used to identify your specific product promotion or strategic campaign, such as a spring sale or Christmas special. Image Source: Freepik

UTM Term

The UTM term parameter is used for paid search to identify keywords for your ad. You can use UTM term to note the keywords for an ad. Image Source: Freepik

UTM Content

Used for A/B testing and content-targeted ads. UTM content is used to differentiate similar content or links within the same ad. Image Source: Freepik

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